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VIDEO iNTO THE LIFE
OF YOUR CONSUMER

Understanding Consumer Behavior Using

Real Time Video Footages

We already know a lot about our consumers through focus groups and immersions.

Now you don't have to rely on recalled behavior and experience of consumers,

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We go further with ViTL

"Video into The Life"

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A market-first, a revolutionary change from traditional data collection methodology to real-time shopping behavior and usage.

If you'd like to check out ViTL Ad hoc

Click here

Specific Advantages of ViTL -

INSIGHTS YOU CAN WATCH

ViTL Deliverables

  • Drivers and barriers for the shopper
    As it happens in real time amongst these categories.

  • Usage & Occasions Footage
    We have captured a multitude of unique occasions. Understand what role the categories play in each of these occasions. Again, capturing their feelings in real time.

  • Video Portraits
    See the main consumer typologies that exist. Craft focused marketing strategies.

  • Watch their shopping drivers and opinions first hand through HD video footages.

  • All shot by the consumers themselves - go on a virtual shopping trip with them.

  • Using compact cameras, our shoppers could shoot shopping videos in hypermarkets without any restrictions.

  • Watch their product choice drivers and barriers - with no external influencers affecting or modifying their behavior. There is no researcher watching or nudging and influencing from the side.

  • Watch them as they use these products - at their homes or outside - and get real-time feedback on what that product does for them - the Why's behind usage and the feelings it evokes.

The Sample:

We used a comprehensive sample of 16 diverse consumers for our footages. Our focus was on the UAE Nationals. We have never before captured their real-time shopping behavior and usage. Now we bring you interesting footage and insights from UAE Nationals - showing you what truly drives them. We have also included in our sample - Westerners, Arab Expatriates, and Indians.

Sizing and Ranking through Quantitative Research

Criteria:

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Area Coverage - Dubai, UAE

  • 7 UAE Nationals & 9 Expats (4 Arabs, 3 Indians, and 2 Westerners)

  • Age group between 25 and 40 years old

As an add-on, through a larger CAPI Sample (n=400), we will be providing ranked drivers and barriers, usage occasions and size of the typologies.

Quantitative Phase
(Sample Split & Area)

Criteria

  • Methodology

  • Gender

  • Nationality

  • Marital Status

  • Sample Size & Split

Face-to-face CAPI

30% Males & 70% Females

UAE Nationals, Arab Expats, Westerners, Indians, and Others

Married with children

N=400 (25% Emiratis, 25% Arabs, 12.5% Westerners, 25% Indians, 12.5% Others)

  • Area

Abu Dhabi, Dubai, and Sharjah

  • Household Income

AED 18,000 and above

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