QUANTITATIVE
Mobile
CATI
CAPI
Face-to-face Interview
Panel
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Mystery Shopper
Innovative techniques such as personalized SMS text messages, and QR codes save time on field and attract survey respondents.
Focus on implementing effective panelist engagement strategies to maintain good response rates.
A pool of working professionals as B2B interviewers spread across all nationalities in MENA remains our USP.
Premium customers and niche segments are handled with utmost care by professionals at a place of their convenience.
Field strength of 40-50 interviewers per market capable of handling huge work volumes within defined timelines and with uncompromising data quality.
Multilingual callers with excellent probing skills to record information accurately without bias.
QUALITATIVE
Mobile
Community
Focus Groups & IDIs
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Workshop
Ethnographic
A revolutionary methodology to conduct in-depth discussions with your consumers – qualitative research made easy.
Cost effective and convenient. Have your own panel of super respondents for quick dipsticks or to screen concept and communication ideas.
Tailored to your needs – regular discussions, interactive sessions, co-creation, or deep dives using projective techniques.
Shop-alongs and home visits taken to the next level – using ViTL - watch your consumers shop and use your category in real time.
Bring the findings to life using our ideation, activation, and concept writing workshops.